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Crowdbet is a social betting platform that creates an immersive experience around any live event. The platform merges real-time conversation and social interactions with dynamic in-play betting.
Crowdbet is a social betting platform that creates an immersive experience around any live event. The platform merges real-time conversation and social interactions with dynamic in-play betting.
Project overview
Crowdbet is a social betting platform that creates an immersive experience around any live event. The platform merges real-time conversation and social interactions with dynamic in-play betting. Communities are created around every event and users can join the public conversation or create a private party so a smaller group can discuss the action.
The Client had a vision in his head of creating a new immersive betting app that transformed the conventional way of betting into a social platform in which users could connect, chat and share bets together, all whilst watching live stats and clips within the app. It needed to be unique and innovative, steering away from the typical over-coloured, information-packed and clustered designs into a minimalistic, modern and sleek design.
Key Features:
- Available on IOS and Android
- App and web versions
- Live chat room (public and private)
- In play betsLive statistics
- Leaderboard for interactive games element
- Seamless and agile ways to deposit and withdraw cash
- Admin Portal
Project execution
We began with in-depth research into the betting industry, analysing competitors’ UI and UX designs to map out key flows like sign-up, betting, and payments. Using insights from this research, we developed a branding and style guide, choosing purple and pink to evoke feelings of wealth, mystery, and connection, aligning with the app’s user personas.
The design process started with low-fidelity wireframes to refine user flows and layout, progressing to mid-fidelity to enhance navigation. Finally, we incorporated the brand's style into high-fidelity designs, iterating based on client feedback to deliver a seamless, user-friendly MVP.
Project gallery
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