We brought Fraser Group’s vision for their annual event to life through a detailed design process, blending festival-inspired themes with their brand identity. Our research identified key design elements like geometric shapes and bold colours, which we integrated with essential app features such as a coach booking system, race leaderboard, and live event map.

Starting with wireframes, we refined the design through mid- and high-fidelity stages, ensuring a seamless user experience. Despite limited testing, our thorough research and close collaboration with the client resulted in a successful, vibrant app that captured both the event's spirit and Fraser’s premium brand.